She wore leather jackets, rode horses and played strong leads. Fortunately 2014 has seen multiple such success stories," he says, adding, “In my grandfather’s time, Nadia (popularly known as ‘fearless Nadia’) had very strong roles. “One success story encourages you to take that risk too and invest in it.
Nadiadwala believes the combination of a fresh actor’s interpretation of Veera, along with Ali’s script and passion, worked in favour of Highway. Made on a budget of approximately ₹ 18 crore, it earned almost ₹ 29 crore at the box office. The coming-of-age story of an abducted bride-to-be, Highway was a riskier proposition because it was only Alia Bhatt’s second film after the candyfloss Student Of The Year. Sajid Nadiadwala, producer of tent-pole releases like Salman Khan starrer Kick, which play up to the audience’s fascination with macho heroes and aim to rake in ₹ 100 crore, broke his pattern when he produced Imtiaz Ali’s Highway. There is no question that the industry is apprehensive about a woman-lead narrative." She adds that this could be in some measure due to the audience’s subtextual need for masculinity in cinema. Having Vidya on board helped us get the finance in place. We had to cast someone the production house would find less risk-averse. Dia Mirza, who produced Bobby Jasoos, the story of a self-ordained neighbourhood detective played by Balan, says: “When we worked out our production budget, we came up with a number that required a star.
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